Ilay
Ilay is a digital app that connects tea farmers with their societies, providing daily bil, real-time updates, harvest tracking, and productivity insights.
The Challenge
Tea farmers often face difficulties in staying updated about farming guidelines, market trends, and payments from their respective societies. Information is usually distributed manually or delayed, which affects productivity, planning, and income tracking.
Project Process & Timeline
Researched tea farming workflow patterns in rural regions and sketched simple offline sync mobile cards.
Designed intuitive harvest cards, visual daily billing panels, and farming updates dashboard panels.
Tested interactions with growers, added multi-language switch features, and packaged assets.
Understanding User Insights
I gathered qualitative feedback and analyzed standard workflow bottlenecks to establish clear visual milestones before designing structural interfaces.
Affinity mapping and user persona research boards for Ilay.
Designing the System
Ilay is a digital platform that connects tea farmers with their defined societies. The app allows societies to send updates, notifications, and market information directly to registered farmers. It also helps farmers record harvest data, monitor crop conditions, and analyze productivity. Through a simple and accessible interface, Ilay ensures farmers receive real-time insights and transparent communication with their societies.
Overcoming Obstacles & Prototyping
Creating an interface for farmers with limited digital literacy and varying language preferences was a major challenge. Additionally, maintaining accessibility in areas with poor internet connectivity required offline data sync and lightweight performance optimization.
Interface layout variation A — optimized dashboard navigation.
Interface layout variation B — interactive flow optimization.
Design System & Colors
A cohesive color palette was constructed to define the brand visual identity. Headings leverage premium Instrument Serif typography while structural content uses clean Inter sans-serif sizes.
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Key Results & Summary
Ilay bridges the communication gap between farmers and their societies, empowering tea growers with timely updates, transparent data, and digital tools to enhance productivity and income. It redefines how rural farming communities stay connected and informed.
Key Takeaways & Reflections
Offline caching databases are crucial in fields where data connectivity drops constantly.
Using illustrative iconography and visual logs helped farmers navigate without digital training.
Behance Presentation
View the complete layout, design system guidelines, and full mockup details.