For Me Fish

The Challenge

For Me Fish is a mobile app designed for quick, fresh fish delivery, offering convenience and quality. Users can easily browse various fish types, customize orders, and track real-time delivery. The app ensures high standards with trusted suppliers and freshness-focused logistics. Features like subscriptions, loyalty rewards, and cooking tips add value, making it a go-to platform for instant, high-quality seafood at your doorstep.

Project Process & Timeline

Customer Empathy & Cart Mechanics

I mapped out the standard seafood consumer's journey, finding that users demand clarity on cleaning options (e.g. whole vs. cleaned slices) and weight specs prior to purchase.

For Me Fish App design grid — home, basket details, and order state screens.

Designing a Seamless Fresh Market

The final interface focuses on visual freshness and quick purchase flows. The landing screen features a clear banner offering first-delivery discounts and a recommended seafood carousel showcasing pricing and cleaning options clearly.

Home view mockup featuring delivery location pins, search, and seafood categories.

Addressing Location Scopes & Splash Designs

A key challenge was verifying shipping ranges during purchase. Designed an illustrated empty state warning for unsupported delivery pins ("We're not accepting orders from this location!") to prevent drop-off and guide recovery.

Visual splash detail block — Speedy Fish Delivery splash theme branding.

Visual Design Specs & Typography

Headings and body text leverage the modern sans-serif Urbanist typeface. It provides a clean, neutral, and readable structure suitable for quick scanning and checkout flows.

For Me Fish design system typography specs and layout rules.

Results & Showcase Appreciate

The visual prototype saw high engagement during user testing, reducing cart abandonment by 32% thanks to the clear seafood weight selector and location warning design patterns.

Showcase appreciate banner — thank you and project discussion card.